Engagement is a question of knowing WHY, of understanding the big picture and the direction into which we are heading. Communication is a leader's powerful vehicle to convey these messages.
Good communication makes your people ‚feel‘ and ‚read‘ their leader. Feeling and reading requires more than providing information. It requires showing the leader's personality, vision, ambition, dreams, convictions, beliefs, hopes, values, etc. Doing so provides direction, fosters team spirit and focusses energy.
Good communication makes your team, customers and stakeholders feel save. The basics of establishing trust. Good communication triggers high engagement and gravity, which triggers outstanding results.
Regular communication is helpful when everything goes smooth and is mandatory in times of change, trouble, failure or desaster.
You better be or learn to become a good communicator.
In the digital age you can choose from a variety of channels and media for communication. From speech to emails to podcasts, to videos, to company internal and external social media. Each one has it’s own special characteristics, impact and reach.
It’s the total of all channels used which makes your communication effective, as is the total of all your stakeholders and demographic groups in your organization which brings you great results.
Snapcard: on Instagram @love.lead.create
Next week‘s post: Spirit.
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